On this one we were asked to utilise a pillar within The Entertainers flagship store ‘The Bullring’.  We used the iconic Paw Patrol tower and designed it to fully wrap around the pillar.  Plywood CNC’d characters were used to dress the tower and create impact and really drive the focus to the area.  Ipads with the Nick Junior app were positioned at the base of the tower to allow playable access to the Paw Patrol game and TV’s were used to play updateable content using CMND.